Picnic New-Wave and Folklore in Contemporary Illustration

Retina & Retinette

ISBN: 9788492810178
Publisher: Promopress
Territory: UK, Ireland, Japan, Scandinavia, Greece, Eastern Europe, Middle East
Size: 265 mm x 225 mm
Pages: 272
Illustrations: 310 colour
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New Title

RRP £30.00 Your price £24.00

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  • A great reference for both professional and amateur graphic designers and illustrators looking to source new inspirations and ways of working
  • An eye-catching, attractive visual showcase of attractive illustrations and motifs which will delight the creative aficionados and visual arts enthusiasts

A new design vocabulary is being created by a group of young designers, exploring more traditional design resources and experimenting with hand-made, freestyle techniques and textures to create an alternative style and a pared-down 'naïve' approach to creative illustration. Picnic is the compliation of the best works from the new-wave of international artists, setting new directions in retro-inspired modernist and folkloric illustration. Their old-school practices of using silk-printed graphics, collage, photocopying, engraving, hand-drawing, lettering and stencilling, lend the work a personality and originality, far removed from the more sterile, cutting-edge design trends seen over the last decade.

This refereshing work is a nod to the golden age of graphic design in the 50s and 60s. Picnic recalls the techniques used by the grand maestros e.g Heinz Edelmann, John Hubley (Mr.Magoo), Friz Freleng (Pink Panther and legends of American modernist graphic design, Milton Glaser, Paul Rand and Saul Bass. A brilliant showcase of pop-folk illustration, Picnic is a delightful, riotous amalgamation of all these references and influences, adapted and reinvented to suit the reality of design today.

This book marks a 'slow-design' revolution and deliberate rejection of the tendency to employ avant-garde practices in graphic design - a return to the old, organic methods in illustration, often side-lined by technology. The visual pot-pourri of carefully selected iilustrations is very much a glorious reinvention and celebration of the references and more artisanal, organic methods, once used graphic design.


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